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Good harvest one of the reasons
The situation was completely different before the pandemic struck. Rural demand was rising twice as fast as the urban areas. But it decelerated in cit
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Rural market outperforms urban areas in consumer demand
Rural consumption up 58%, compared to 28% in urban areas
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Myth of rural consumption story debunked. Check how
Kantar said that rural growth had seen a consistent slowdown as compared to the urban growth for the first time in seven years
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Rural consumption remains strong in Q1FY22
Nine economic indicators suggest that consumption in rural areas grew in Q1FY22 by 6.6%.
